Portfolio
Not a gallery.A record of thinking.
Every project here will be shown the way I actually work through it: not a product shot, but the brief, the constraints, the research, and what it felt like on the other end. My first full case studies are being documented now.
The format
What every case study will include.
I'd rather publish this properly than rush out a page of stock photography. This is the exact structure my first case studies will follow.
The brief
Who the gift was for, the occasion, the budget, and any constraints I was working within.
The research
The makers and options I considered, and why most of them didn't make the shortlist.
The moodboard
The visual direction I built before sourcing began: tone, palette, materials.
The selection
The final pieces chosen, and the reasoning behind each one.
The presentation
How it was wrapped, noted and delivered, the part most gifting services skip.
The outcome
How it landed, in the client's own words, wherever I have permission to share it.
Be one of the first